Who are Fortell Automotive?

We are a British company co-founded by industry experts Rob, Chris, and Debbie. With extensive experience in AI, data, predictive analytics, and the automotive sector, we are dedicated to be transforming how dealers engage with customers. Learn more about our team below.

Meet the Team


Rob Symes

Rob is a serial entrepreneur with expertise in data and AI. He founded The Outside View, a predictive analytics firm acquired by Rightmove, where he served as MD. Since then, he has collaborated on Voice AI projects across sectors such as non-profits, government, and property.


Debbie Fox

Debbie is a seasoned executive with over three decades of leadership in the automotive industry, specialising in technology and data solutions. She excels at strategic planning, fostering high-performance teams and achieving revenue growth. Debbie has held many leadership roles and is committed to creating a culture where individuals thrive.



Chris Bracegirdle

Chris is an AI expert and entrepreneur with a PhD in Machine Learning from UCL. He has developed several AI platforms, including The Outside View. Chris has created voice AI solutions across various industries, blending technical expertise with a focus on meaningful real-world applications.


Jake Booth

Jake is a commercially minded business development expert with a proven track record in the automotive and tech sectors. He has led high-performing sales teams and driven multimillion-pound revenue growth. Jake combines strategic thinking with a creative edge, always focused on real-world impact and client success.


A REMINDER OF OUR POWERFUL FEATURES

What can AVA do for you?

24/7 Availability

AVA works tirelessly around the clock, ensuring your business is always open for enquiries, bookings, and lead capture. Maximise every potential customer interaction, even outside of standard office hours.

Boosted Efficiency

Automate routine tasks, freeing up your team to focus on high-value activities. AVA handles repetitive calls and information requests, leading to significant time savings and increased productivity across your operation.

Enhanced Customer Experience

Provide instant, consistent, and personalised responses to every customer. AVA ensures a positive and professional interaction, building stronger relationships and significantly improving overall customer satisfaction.

Valuable Lead Capture

AVA is expertly designed to capture crucial lead information from every interaction. Turn missed calls and after-hours enquiries into qualified prospects, ensuring your sales team always has new opportunities to pursue.

Want to see AVA in action?