End Phone Tag: AI Voice for Smoother Workshop Bookings | Fortell Automotive

If you're running a busy automotive workshop, you've likely experienced it: endless voicemails, missed calls, and the frustrating back-and-forth of trying to pin down a simple service booking. It’s not just annoying — it’s inefficient, costly, and frankly outdated.

Welcome to the era of AI voice technology — where workshops like yours can say goodbye to phone tag, and hello to smooth, 24/7 booking experiences. Let’s explore how.

The Problem with Phone Tag

When a customer calls to book a service and no one answers, they either leave a voicemail or hang up and try elsewhere. Your team might call them back… only to get their voicemail in return. This loop continues until either someone gives up (usually the customer), or the booking happens far later than needed.

Sound familiar? You're not alone. Phone tag wastes time, interrupts technicians and front-of-house staff, and often leads to lost revenue — especially when it happens outside working hours.

Why Customers Still Prefer to Call

You might think: "Why not just direct customers to our online booking form?" While digital tools have their place, many drivers still prefer to speak to someone — especially when the issue is urgent, unclear, or vehicle-related.

But here’s the thing: that someone doesn’t need to be human.

Meet AVA: AI Voice for Workshops

At Fortell Automotive, we’ve built AVA, an intelligent voice assistant designed specifically for service centres and workshops.

AVA picks up when your team can’t — whether it’s during the lunch rush, after hours, or when all lines are tied up. She understands and responds to customer enquiries using natural language voice interaction, guiding them through the booking process just like a human service advisor would.

This isn’t a chatbot pretending to be helpful. This is genuine AI voice built for automotive bookings, working round the clock to keep your diary full and your team focused.

Seamless Booking, Even After 6PM

A large percentage of service calls come in after the shop closes. Customers are off work, thinking about the MOT they’ve forgotten or the strange sound the brakes are making. Traditionally, these calls would go unanswered or to voicemail — if they bother calling back at all.

AVA eliminates that gap.

She can:

• Handle inbound calls and respond instantly
  
  
• Book service appointments in real-time
  
  
• Check availability and sync with your live calendar
  
  
• Capture job types, customer preferences, and reminders
  
  

No more missed voicemails. No more early morning call-backs. Just fast, clean booking experiences — all logged and ready for your team the next day.

Installed on Your Website Too

Want to cover all channels? AVA can also be added as a chat widget to your dealership or workshop website, giving customers the choice to interact via voice or web — whichever suits them best.

It’s a complete booking assistant, wherever your customers find you.

Lighten the Load on Your Staff

Let’s be honest: your team didn’t sign up to juggle calls and chase voicemails all day. With AVA, your front desk is no longer stretched thin. She handles the routine calls, so your people can focus on high-value tasks — serving customers in person, managing workshop flow, and keeping operations running smoothly.

Internal Efficiency, External Satisfaction

With AVA:

• You reduce no-shows with automated confirmations
  
  
• Avoid double-bookings with calendar syncing
  
  
• Track and improve booking volume through smart reporting
  
  

It’s not just about replacing a phone call — it’s about building a more modern, more reliable aftersales experience that customers trust and staff appreciate.

A Smarter Way to Book Services

AI voice technology isn’t a gimmick — it’s quickly becoming a standard for forward-thinking workshops that want to stay competitive in a time-poor, convenience-first market.

Whether you run a small independent garage or a multi-site dealership group, AVA scales with you. She’s fluent in service bookings and always on call — no breaks, no voicemails, no missed chances.

Ready to Cut the Phone Tag?

If you’re ready to modernise your service experience and stop losing time (and customers) to voicemail limbo, it’s time to meet AVA.

👉 Book a free demo to see how she works in real-time.
👉 Or learn more about AI voice technology for automotive businesses.

Fortell Automotive is helping UK workshops create better, faster, smarter customer experiences — and AVA is leading the charge.

Say goodbye to missed calls. Say hello to smooth bookings.