What AI Means for the Future of Car Dealerships
Boost sales, streamline operations and personalise the customer journey with AI built for modern dealerships. Discover what Fortell Automotive can do for you.
AI‑powered chatbots and virtual assistants can answer customer enquiries in real time, 24/7 handling questions about stock, booking test drives or arranging servicing without human delay. Studies show lead conversions jump by up to 37 %, and test‑drive appointments by 26 % thanks to AI agents.
Personalisation at Scale
Customers expect tailored recommendations. AI analyses browsing history, past purchases or enquiry patterns and suggests the perfect vehicle, finance plan or accessories. It’s the difference between a generic pitch and a personalised journey—boosting both satisfaction and loyalty.
Optimised Inventory & Pricing
AI predicts demand, using market conditions and historical sales to inform stock levels and dynamic pricing. For example, Ford dealers using AI‑driven ad campaigns saw inventory turnover rise by 31.4 %, while days of supply dropped by 14 days—allowing 10.8 % more vehicles to be sold.
Smarter Marketing & Lead Generation
Advanced platforms identify online visitors through cookieless methods, convert them via omnichannel retargeting, and deliver precise ad campaigns. One case study used AI to drive £567 k in sales over a quarter from just 4,340 households.
Predictive Maintenance & After‑sales Service
AI can detect issues like low tyre tread, dents or leaks during inspections as well as forecast routine servicing based on usage trends. This builds trust, reduces downtime and keeps fixed‑ops revenue flowing.
Seamless Integration & Scalability
AI systems integrate into CRMs and dealer management systems (DMS), absorbing admin tasks and freeing staff to focus on high‑value interactions. Many dealers (68 %) already report operational improvements post‑AI adoption.
New Revenue Streams
AI opens doors to digital services: subscription‑based driver assistance, predictive vehicle diagnostics or in‑car upgrades that continue beyond the point‑of‑sale.
Voice & Conversational AI
Voice‑enabled agents improve call‑handling, schedule bookings and guide customers in natural conversation. Cerence, for instance, powers voice assistants in millions of vehicles—and UK dealers can harness similar tech to impress customers and capture insights.
What Fortell Automotive Brings to the Table
At Fortell Automotive, we provide dealerships with:
- AVA Vehicle Sales Agent: Without you lifting a finger, AVA picks up every call, handles enquiries, books appointments, and records key details — 24/7.
- AVA Vehicle Service Agent: Thinking about adding AVA to your service and workshop team? You’re in good hands. AVA manages incoming service and workshop bookings around the clock — so you never miss a beat.
- Custom Solutions: Do you have a unique challenge within your businesses processes or communications? We can work with you to plug any leaks and improve workflows.
AVA isn’t just a virtual assistant — she’s a fully-fledged member of your team.
Built specifically for automotive retailers and service centres, AVA handles incoming bookings around the clock. That means your customers can book appointments 24/7 — whether it’s 2pm on a Tuesday or 10pm on a Sunday.
But what truly sets AVA apart is how she communicates. She speaks. Unlike live chatbots or forms that customers often ignore, AVA picks up the phone and talks — just like your best team member would. In a world full of automated messages and impersonal inboxes, most customers still prefer the human touch of a real conversation. AVA delivers that — clearly, naturally, and without making anyone wait on hold. A widget can be added to the website, in order to give customers the choice between communication options.
She can integrate seamlessly with your existing systems, respond instantly, and can handle routine bookings, service triage, and basic FAQs without pulling your team away from the workshop. That means fewer missed calls, fewer no-shows, and less admin clogging up your day.
AVA also logs customer preferences, ensures the right job types are booked, and prevents double-bookings by syncing directly with your calendars. Whether it's a service booking or a sales enquiry, she keeps your diary full and your customers up to speed — all while maintaining the level of service your brand is known for.
Bringing AVA into your team is like extending your opening hours without adding headcount. She works weekends, evenings, and every hour in between — so your dealership never misses a beat, and your customers always feel heard.The Bottom Line
- Higher revenue: More test drives, higher conversions, new service income.
- Lower overheads: Automation reduces staff strain and domain‑expert reliance.
- Stronger customer loyalty: Personalisation builds trust.
- Futureproofing: AI is fast‑becoming essential in automotive retail—don’t risk being left behind.
As the UK automotive AI market approaches a projected £500 m and dealerships rapidly adopt intelligent systems, those who embrace it today will enjoy the competitive edge tomorrow.
Get Started with Fortell Automotive
We'd love to discuss how AI can transform your dealership—from boosting demo bookings to streamlining service planning and building long‑term loyalty. Reach out at info@fortellauto.ai or via our website to arrange a demo.